L'Étrusque
Supporting SME & Mid-Cap companies
The reputation of SME and Mid-Cap companies is our priority!
Tanaquil designed “L’ÉTRUSQUE”, a Communication Consultancy company, to help your companies (SME, Mid-Cap companies, Family Business, Associations, etc.) in its Brand and (e-)Reputation issues with its target audiences and work to build a tailored communication image: timely pacing, creating brand notoriety, and driving business.
Tanaquil Papertian's career
Nearly 25 years of experience in Communication & Public Relations and 30 years in the artistic sector.
Before being Senior Vice President, Brand & Lifestyle Director at Omnicom Public Relations Group, she was Account Director at Burson-Marsteller i&e – now BCW (Burson Cohn & Wolfe) – where she supervised programs for French and international clients, B2B and B2C, in various fields such as Healthcare, Art, Culture, Technology, Retail and Food, Environment, Education and Children, Real Estate or the Public Sector.
Her skills include assistance of business leaders in the media performance – with organization of training sessions / media-trainings – as well as their positioning in high level media/publications. She was the personal Press Officer to Michel-Edouard Leclerc, President of the Centres E. Leclerc, a leader in the distribution sector in France.
In 2019, she founded L’ÉTRUSQUE, Conseil en Communication & Relations Publics, with offices in PARIS & NORMANDY. Tanaquil serves as Ambassador, Partner and Godmother of the Normandy Region, via Normandie Attractivité and is member of the Femmes & Challenges network, an initiative of the Normandy CCI (chambers of commerce).
Her variegated profile encompasses extensive experience in the Art and Culture sector, for clients such as the Maeght Foundation and the Maillol Museum-Dina Vierny Foundation or the La Ruche-Seydoux Foundation. She formerly was Communication Manager at Beaux Arts Magazine, the leading art magazine in France (Flammarion Editions / Flammarion Press).
Tanaquil holds a Master’s degree in Business Law (University of Paris 11 Paris-Sud Sceaux) and a Bachelor’s degree in History of Art (École du Louvre).