{"id":9904,"date":"2025-08-28T12:29:39","date_gmt":"2025-08-28T10:29:39","guid":{"rendered":"https:\/\/letrusque.com\/?page_id=9904"},"modified":"2025-08-29T18:57:29","modified_gmt":"2025-08-29T16:57:29","slug":"letrusque-our-approach","status":"publish","type":"page","link":"https:\/\/letrusque.com\/en\/letrusque-our-approach\/","title":{"rendered":"L&#8217;\u00c9trusque &#8211; Our approach"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"9904\" class=\"elementor elementor-9904\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8d9bb5a e-flex e-con-boxed e-con e-parent\" data-id=\"8d9bb5a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-fe4514f e-con-full e-flex e-con e-child\" data-id=\"fe4514f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bc411f9 elementor-widget elementor-widget-heading\" data-id=\"bc411f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">L'\u00c9trusque<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0434688 main-subtitle elementor-widget elementor-widget-heading\" data-id=\"0434688\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our \"Intuitu personae\" approach <br>IN 3 offers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5461a9d elementor-widget elementor-widget-text-editor\" data-id=\"5461a9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Every company and every leader is unique, so every communication strategy must be unique in order to address the specific challenges facing the company in terms of its image and business.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0de1c49 e-con-full e-flex e-con e-parent\" data-id=\"0de1c49\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-847ecd3 e-con-full e-flex e-con e-child\" data-id=\"847ecd3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c02cf6 elementor-widget-laptop__width-initial elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"3c02cf6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A customized approach...<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4519e3 elementor-widget elementor-widget-image\" data-id=\"a4519e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"482\" src=\"https:\/\/letrusque.com\/wp-content\/uploads\/Capture-decran-2025-08-04-a-18.57.39-1-1024x617.png\" class=\"attachment-large size-large wp-image-9905\" alt=\"\" srcset=\"https:\/\/letrusque.com\/wp-content\/uploads\/Capture-decran-2025-08-04-a-18.57.39-1-1024x617.png 1024w, https:\/\/letrusque.com\/wp-content\/uploads\/Capture-decran-2025-08-04-a-18.57.39-1-300x181.png 300w, https:\/\/letrusque.com\/wp-content\/uploads\/Capture-decran-2025-08-04-a-18.57.39-1-768x463.png 768w, https:\/\/letrusque.com\/wp-content\/uploads\/Capture-decran-2025-08-04-a-18.57.39-1.png 1112w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-903ef81 e-con-full e-flex e-con e-child\" data-id=\"903ef81\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-40d588e e-con-full e-flex e-con e-child\" data-id=\"40d588e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a24df1 elementor-widget-divider--view-line elementor-invisible elementor-widget elementor-widget-divider\" data-id=\"5a24df1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56ead69 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"56ead69\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:&quot;100&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">01<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9c4e16 elementor-widget elementor-widget-icon-box\" data-id=\"b9c4e16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tSMEs &amp; Mid-cap companies: Outsourced Communications &amp; PR Management... tailored to your needs\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tDo you have big ambitions for your business but no full-time communications director? \n\nWith L'\u00c9trusque, you can benefit from the <b>strategic expertise of an experienced communications director<\/b> who will work as part of your team, according to your needs, helping you to structure your message, increase your visibility, and strengthen your influence with the media, partners, and customers.\n\n<br><br><br><b>Why outsource your communications director<\/b>?<br><br>\n\u2022 <b>Strategic vision<\/b> at the executive committee level: transform your communications into a lever for growth.<br><br>\n\u2022 <b>Comprehensive and consistent managemen<\/b>t: corporate, media, digital, influence, events.<br><br>\n\u2022 <b>Flexibility and cost control<\/b>: high-level expertise tailored to your pace and priorities.<br><br>\n<b>\u2022 Powerful network<\/b>: direct access to the media, opinion leaders, and decision-makers.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fdb16c2 e-con-full e-flex e-con e-child\" data-id=\"fdb16c2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0cc7d29 elementor-widget-divider--view-line elementor-invisible elementor-widget elementor-widget-divider\" data-id=\"0cc7d29\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85b22ee animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"85b22ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:&quot;100&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">02<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2c350d elementor-widget elementor-widget-icon-box\" data-id=\"e2c350d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tSmall businesses: Step-by-step mentoring and advice to develop visibility and influence\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tShort training modules for: <br>\n- Delivering <b>impactful messages<\/b><br><br>\n- Increasing your visibility and influence on social media<br><br>\n- Making a <b>key event a success<\/b>: product launch, opening, etc.<br><br>\n- Identifying and contacting your <b>target audiences, business drivers<\/b><br><br>\n- Supporting <b>your development \u201cstep by step\u201d<\/b>\n\n\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-03e708c e-con-full e-flex e-con e-child\" data-id=\"03e708c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1f8c07f elementor-widget-divider--view-line elementor-invisible elementor-widget elementor-widget-divider\" data-id=\"1f8c07f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-204a6a7 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"204a6a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:&quot;100&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">03<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6faae0a elementor-widget elementor-widget-icon-box\" data-id=\"6faae0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tSeminars and Events at an artist residence in Normandy: <span style=\"letter-spacing: 0.13px\">\"Le Jardin Secret du Dr Papertian\"<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tL\u2019\u00c9trusque, Communication &amp; Public Relations Consultancy, welcomes companies, networks, artists, etc. to Normandy in this Artist's Residence, an ode to free creation and a true showcase, where every wall is an invitation to travel, stimulating creativity.\n\n<br><br>Outside, a lush garden features a sparkling swimming pool and a large pool house equipped for all types of events, seminars, or parties, offering an immersive experience, a breath of fresh air... and a source of inspiration for employees, clients... or any other audience!\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bcbfc00 e-con-full e-flex e-con e-parent\" data-id=\"bcbfc00\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-7c664a2 e-con-full e-flex e-con e-child\" data-id=\"7c664a2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dfdf943 elementor-widget__width-initial elementor-widget-laptop__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"dfdf943\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FOCUS: Supporting managers in the media exercise<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70202ea elementor-widget elementor-widget-image\" data-id=\"70202ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"484\" src=\"https:\/\/letrusque.com\/wp-content\/uploads\/AdobeStock_274228387-Apollo-Lunettes-scaled-1-1024x620.jpeg\" class=\"attachment-large size-large wp-image-9907\" alt=\"\" srcset=\"https:\/\/letrusque.com\/wp-content\/uploads\/AdobeStock_274228387-Apollo-Lunettes-scaled-1-1024x620.jpeg 1024w, https:\/\/letrusque.com\/wp-content\/uploads\/AdobeStock_274228387-Apollo-Lunettes-scaled-1-300x182.jpeg 300w, https:\/\/letrusque.com\/wp-content\/uploads\/AdobeStock_274228387-Apollo-Lunettes-scaled-1-768x465.jpeg 768w, https:\/\/letrusque.com\/wp-content\/uploads\/AdobeStock_274228387-Apollo-Lunettes-scaled-1-1536x931.jpeg 1536w, https:\/\/letrusque.com\/wp-content\/uploads\/AdobeStock_274228387-Apollo-Lunettes-scaled-1-2048x1241.jpeg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d734c9 e-con-full e-flex e-con e-child\" data-id=\"4d734c9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-03a3047 e-con-full e-flex e-con e-child\" data-id=\"03a3047\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a2428fd elementor-widget-divider--view-line elementor-invisible elementor-widget elementor-widget-divider\" data-id=\"a2428fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-244dcd0 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"244dcd0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:&quot;100&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">01<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3491796 elementor-widget elementor-widget-icon-box\" data-id=\"3491796\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tHone your messages \t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tStrategic advice \nOpportunity for the spokesperson to structure key messages, make them his own and respond to sensitive issues.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-44c9fea e-con-full e-flex e-con e-child\" data-id=\"44c9fea\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63eac62 elementor-widget-divider--view-line elementor-invisible elementor-widget elementor-widget-divider\" data-id=\"63eac62\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb78c93 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"bb78c93\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:&quot;100&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">02<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0454bfb elementor-widget elementor-widget-icon-box\" data-id=\"0454bfb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tPrepare for media performance\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tHalf a day to a day of training with a potential training journalist to : \n<ul style=\"font-family:'Source Sans Pro';color:#222;padding:0;margin:5px 0 0 20px\">\n    <li>Be in the real conditions of interview (TV, broadcast, print) <\/li>\n    <li>Practice<\/li>\n    <li> Hone the skills to answer interviews - oral and body language <\/li>\n    <li> Every training is filmed and followed by immediate debriefing to allow the spokesperson to improve quickly.\nA follow-up by phone is provided after the media-training and before the interview in order to remind the principles instilled during the training session <\/li>\n    \n    <\/ul>\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7741c59 e-con-full e-flex e-con e-child\" data-id=\"7741c59\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-125a64c elementor-widget-divider--view-line elementor-invisible elementor-widget elementor-widget-divider\" data-id=\"125a64c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5acfa27 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"5acfa27\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:&quot;100&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">03<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d46382 elementor-widget elementor-widget-icon-box\" data-id=\"5d46382\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tUnderstand media landscape and journalists' expectations\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tIn addition to the practical part, which accounts for 90% of the training, there is a theoretical session with a presentation of the media landscape.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>L&#8217;\u00c9trusque Our &#8220;Intuitu personae&#8221; approach IN 3 offers Every company and every leader is unique, so every communication strategy must be unique in order to address the specific challenges facing the company in terms of its image and business. A customized approach&#8230; 01 SMEs &amp; Mid-cap companies: Outsourced Communications &amp; PR Management&#8230; tailored to your [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-9904","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L&#039;\u00c9trusque - Our approach - L&#039;\u00c9trusque<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/letrusque.com\/en\/letrusque-our-approach\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L&#039;\u00c9trusque - Our approach - L&#039;\u00c9trusque\" \/>\n<meta property=\"og:description\" content=\"L&#8217;\u00c9trusque Our &#8220;Intuitu personae&#8221; approach IN 3 offers Every company and every leader is unique, so every communication strategy must be unique in order to address the specific challenges facing the company in terms of its image and business. 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